012 Smile Telecom Ltd. is an Israeli company from the “Partner” group that provides international call services, local telephony using VoB technology, cellular communications and Internet access services.

The brand was established in 2007 following the merger of the companies “012 Gold Lines” and “Smile Communications”, which sold this activity in 2009 to the “Ampel” group. The company’s slogan as of 2013 is: “012 Just because I want to talk …”

The company is owned by Partner Communications, under the local brand “Partner” (formerly known as part of the global brand of “Orange”), controlled by the Israeli businessman Haim Saban. On October 13, 2010, Partner Communications announced its intention to acquire full ownership of the company from the Ampel Group. And on March 13, 2011, “Partner” announced the completion of the transaction and the appointment of a new CEO.