YouPhone ( Alon Cellular ) was a communications company that operated a virtual cellular network , in the MVNO format. It was established as a subsidiary of Blue Square Oak Israel , but as of 2015 it became the property of Pelephone Communications and its operations were merged into Pelephone operations.

The company provided mobile phone services through the use of existing physical infrastructure of the Pelephone company. It began operations in May 2012 . The number prefixes assigned to the network’s new subscribers are: 055-88 and due to the number portability policy in Israel, numbers originating from other companies could be transferred to the company. The company’s activity was based on the Mega and AM: PM supermarket chains , as well as the Dor Alon gas station chain .