Pelephone is a mobile network operator in Israel, and also the first company to offer mobile telephony services in Israel. Due to this, the brand-name “Pelephone” became the genericized trademark for mobile phones in Israel, regardless of service provider. The company is a subsidiary of the Israeli telecommunications conglomerate Bezeq, which is also the principal provider of terrestrial telephone service in the country. As of June 2016 Pelephone had 2.26 million wireless subscribers.